| Assignment name: National Study On Market Feasibility And Business Plan Devel | Approx. value of the contract (in current US$ or Euro): - |
| Location within country: Dhaka And 12 Districts Of Bangladesh | Duration of assignments (months): 4 |
| Name of the Client: | Total No. of staff-months of the assignment: 8 |
| Address: Gulshan, Dhaka | Approx. value of the services provided by your firm under the contract (in US$ currency equivalent): - |
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Start date (month/year): 2014-11-17 00:00:00 Completion date (month/year): 2014-11-17 00:00:00 |
No. of professional stuff-months provided by associated Consultants: 3 |
| Name of associated Consultants, if any: N/A |
Name of senior professional staff of your firm involved and functions performed (indicate most significant profiles such as Project Director/Coordinator, Team Leader): Project Architect: - Project Consultant: M. Zakir Hossain, Team Leader Project Engineer: Md. Moshiur Rahman |
| Narrative Description of Project: The aim of the project was to identify if, why, and how Agriculture-Nutrition value chain could and should be applied to improve the nutrient concentration in rice products and therefore improve the ability for agricultural practices to contribute to better nutrition. The objective is to assess the market and business feasibility of nutritious rice value chain and recommend suitable context specific relevant nutritious rice interventions that will have potentiality to create impact at scale. The findings of the study will also provide strategic direction to the development of a replicable business model that aligns incentives for private sector engagement in better nutrition practices. Services provided by YC within the assignment were:The feasibility study is being addressed all the elements of marketing mix that includes product, price, physical distribution (trade channel management) and promotion areas. Feasibility studies is also being defined the dimensions of what it means for the specific agricultural practice to be ‘feasible’ and quantify the risks/challenges and risk mitigation measures, dependencies, and resources required for success and scale. The study will determine the relative return on investment (ROI), break-even sales value and quantity of each concept. From our end, we are assisting the lead firm through providing following services: Assist to conduct Key Informants Interview (KII) who related to Agriculture (Rice) Value Chain Process,Organizing and facilitating Focus Group Discussions (FGDs), Conducting field survey (Rice millers-Auto and Semi) in different location of the country, Conducting rice retailers and whole-sellers survey, Contributing to prepare progress report with other deliverable | |