Survey on Internet Users and Internet Usage Patterns in Bangladesh

The assignment involved conducting a comprehensive survey on Internet users and Internet usage patterns in Bangladesh for Always On Network Bangladesh Limited (AONB). The study aimed to identify Internet usage trends, user characteristics, and market opportunities across major cities in the country to support AONB’s marketing strategy and funding proposal development.

Scope of Services Provided
YC conducted a structured survey covering six respondent categories: existing Internet users, potential Internet users, organizational users, educational institutions, commercial users such as cyber cafés, and Internet Service Providers (ISPs). The survey covered major cities across Bangladesh and examined Internet usage practices among individuals, businesses, institutions, and service providers.

YC’s research team collected more than 600 data records, analyzed the findings, and prepared a comprehensive survey report. The results provided valuable insights into Internet usage patterns and supported AONB management in developing marketing strategies and preparing funding proposals.

Key Deliverable
A comprehensive survey report presenting findings on Internet usage patterns, user categories, and market opportunities in Bangladesh.

Assignment Details
Client: Always On Network Bangladesh Limited (AONB) Project Location: Major cities in Bangladesh Contract Value: Approximately US$4,800 Duration: 4 months (January 2009–April 2009) Total Staff-Months: 3 Senior Professional Staff: M. Zakir Hossain, Minhaz-E-Elahee, and Abdullah Hel Rafi