Clients:
Legacy Furniture (Pvt.) Limited
Duration:
April 2009-June 2009

Conducted a market study to identify the types of distribution channels used by the furniture manufacturers and importers. The study also revealed the range of options, procedures, advantages and disadvantages of using different types of distribution channels. For the study, the YC team conducted in-depth interviews with the leading furniture manufacturers of the country, such as:

  • Otobi Furniture Limited
  • Hatil
  • Partex Furniture
  • Studio 45
  • BanThai Furniture
  • Navana Furniture
  • Nadia Furniture

As an outcome of the study, the YC research team also recommended a growth
strategy for Legacy Furniture Limited.

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