Young Consultants (YC) was engaged by Nippon & McDonald Steel Industries Ltd. to conduct comprehensive market research on the steel industry in Bangladesh, focusing on demand for selected steel products and the market dynamics affecting manufacturers, suppliers, and customers. The study covered Dhaka and its surrounding areas and aimed to assess demand and supply conditions for key product categories, identify market trends, and develop an understanding of the competitive landscape to support the client’s business planning and market assessment.
The research focused on selected products, including angles, channels, shipbuilding plates, checkered plates, hot-rolled beams, steel plates and coils, ducting materials, decking, and purlins.
Scope of Services Provided
The assignment involved structured research planning, primary data collection, stakeholder consultations, and market analysis. The principal services provided included:
Study Preparation: Developed the research plan and methodology to guide the market assessment of the selected steel products.
Questionnaire Development: Designed field survey questionnaires tailored to steel manufacturers, suppliers, and customers to collect relevant market information.
Field Staff Training: Trained field personnel to support consistent and systematic data collection.
Stakeholder Consultation: Conducted key informant interviews (KIIs) with stakeholders in the steel industry in Bangladesh to gather information on market conditions, product demand, supply arrangements, and industry trends.
Data Compilation and Analysis: Consolidated findings from the field research and stakeholder consultations for systematic assessment of the selected product markets.
Demand and Supply Analysis: Analysed demand and supply dynamics across the selected steel product categories to assess market conditions and potential commercial opportunities.
Final Reporting: Prepared and submitted the final market research report, presenting the findings and conclusions of the study.
Key Deliverable
A comprehensive market research report on selected steel products in Bangladesh, incorporating stakeholder insights and demand-supply analysis to support the client’s understanding of market conditions and potential business opportunities.
Assignment Details
Client: Nippon & McDonald Steel Industries Ltd.
Location: Dhaka and surrounding areas, Bangladesh
Contract Value: Approximately US$5,200
Duration: April 2015–July 2015 (reported assignment duration: 2 months)
Total Staff-Months: 3
Senior Professional Staff and Roles:
M. Zakir Hossain – Team Leader
Mr. Debbrato Ukil – Metallurgical Specialist
Mr. Ali Imam – Research Executive in Economics
Shibu Deb Nath – Data Analyst
Sat - Thu: 09:30AM - 05:30PM
Fri: Closed
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