Market Situation Analysis of Holiday Resorts in Cox’s Bazar

Young Consultants (YC) conducted a market situation analysis to assess the market prospects and investment opportunities for holiday resorts in Cox’s Bazar on behalf of Islam Group of Companies, Dhaka, Bangladesh. The assignment aimed to understand the potential demand for holiday resort facilities in this popular tourism destination.

The study involved field surveys and the collection of primary and secondary data to evaluate the local hospitality and tourism market. Personalized, face-to-face interviews were conducted with individuals from multiple sectors to gather insights into market demand, customer preferences, and potential investment opportunities.

YC assessed the demand-and-supply situation, prevailing market trends, competing resort facilities, and the overall business environment. The study also considered location suitability, transport connectivity, utility requirements, and the factors influencing the development and operation of holiday resorts.

The team analyzed the findings to support investment planning and identify potential opportunities for establishing holiday resort facilities in Cox’s Bazar. The assessment provided the client with market insights to inform strategic business decisions.

The assignment was carried out by a team comprising Mr. M. Zakir Hossain as Project Manager, Mr. A. K. M. Faisal as Financial Analyst, and Mr. Minhaz-E-Elahee as Marketing Analyst.

Assignment Details
Client: Islam Group of Companies, Dhaka, Bangladesh
Location: Cox’s Bazar, Bangladesh
Duration: 2 months
Assignment period: November 2008 – December 2009 (the dates provided span more than two months and may require verification)
Total staff-months: 2
Key personnel: M. Zakir Hossain (Project Manager); A. K. M. Faisal (Financial Analyst); Minhaz-E-Elahee (Marketing Analyst)
Key deliverable: Market situation analysis report assessing the prospects and investment opportunities for holiday resorts in Cox’s Bazar.