Eastern Housing, a sister concern of NAVANA Group, engaged Young Consultants (YC) to prepare a comprehensive feasibility study report to assess the viability of establishing an Active Pharmaceutical Ingredient (API) manufacturing plant in Dhaka, Bangladesh. The assignment aimed to evaluate the proposed investment from technical, managerial, marketing, financial, economic, socioeconomic, and environmental perspectives. The study was designed to provide the client with a sound analytical basis for investment decision-making by examining the proposed plant’s operational requirements, production technology, raw material availability, market prospects, infrastructure needs, and potential financial sustainability.
The management and technical assessment focused on evaluating the strength and competence of the proposed plant’s core management team and key technical personnel. YC assessed the technical suitability of the proposed manufacturing processes, machinery, and equipment, alongside the availability of essential raw materials and appropriately skilled personnel. The study also examined the suitability of the proposed project location, its connectivity to transport infrastructure, and the availability and requirements of essential utilities necessary to support the establishment and operation of the API plant.
The market assessment examined the commercial prospects of the proposed API manufacturing facility through an analysis of demand and supply conditions, relevant industry and sector trends, and the competitive landscape. The assessment included competitor analysis, supply and value chain analysis, and the identification of potential market opportunities. These activities supported the evaluation of the proposed plant’s market positioning and informed the development of an appropriate marketing strategy, taking into account the commercial considerations relevant to establishing an API manufacturing business.
The financial and economic assessment evaluated the proposed project’s investment requirements, anticipated operating performance, and financial viability. YC examined the estimated project cost, proposed debt-to-equity structure, and loan repayment schedule. The financial analysis incorporated financial ratio analysis, break-even analysis, return on investment (ROI), and debt service coverage ratio (DSCR) to assess potential profitability, operating sustainability, and the project’s capacity to meet its financial obligations. The broader feasibility study also considered the socioeconomic and environmental aspects relevant to the proposed industrial investment.
The assignment culminated in the preparation of a detailed feasibility study report consolidating the findings of the technical, managerial, market, financial, economic, socioeconomic, and environmental assessments. The report provided Eastern Housing and NAVANA Group with an integrated evaluation of the key requirements, market opportunities, investment considerations, and potential risks associated with establishing an API manufacturing plant, supporting informed consideration of the proposed investment.
Key Assignment Details
Client: Eastern Housing, a sister concern of NAVANA Group
Country and location: Dhaka, Bangladesh
Assignment period: June 2008 – December 2008
Reported assignment duration: 6 months
Total staff input: 6 staff-months
Associated consultants: Not applicable
Key professional staff: Mr. M. Zakir Hossain – Team Leader; Mr. Minhaz-e-Elahee – Marketing Analyst; Mr. A. K. M. Faisal – Financial Analyst
Sat - Thu: 09:30AM - 05:30PM
Fri: Closed
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